TRU TRAVELS
Tru Travels bought a camper van and gave us the brief of coming up with a campaign where the van would be available to win for a weekend of travel around the UK. This was the design and final approach to the van wrap, that was focused on the campaign #DontQuitYourDaydream. The design was an explosion of colour, taking a purely illustrative approach. Focusing on UK based activities within the illustrations, but also hinting at the more global offering. Unfortunately, the campaign was put on hold due to Covid.
THE SOLO TRAVELLER CAMPAIGN
This video was the launch piece for a campaign based around promoting solo travel. The campaign was to raise awareness/engagement separating Tru Travels from the competition as the first choice of the wide-eyed, nervously excited first time solo traveller. A lot of Tru Travels marketing comms revolve around the 'TruFam' and the sense of the collective, but more than half of their travellers begin as a lone wolf. The aim of the campaign was to steer the conversation and elevate the TruTravels brand as being the solo travellers choice. Showcasing that solo travellers are cool as fuck, and so are Tru Travels.
The campaign was launched across all social channels and achieved the below results:
Impressions: 5m
Unique Reach: 2.3m (all UK)
3s views: 955k
Thruplays: 577k
Thruplay Rate: 11.5%
Engagement Rate: 19.3%
Landing Page Views (to trutravels.com): 4k