One of the largest projects was Entain Reals - a global mini documentary series capturing the real stories of people across the business. The series brought a more human, authentic perspective to employer branding.

I led the creative direction and delivery of the campaign across all outputs.

The series included 3 trailers, 8 documentary films across the UK, Sofia and Manila, alongside a wider set of supporting social edits, creating a scalable content system across markets.

The series was also screened internally across offices, helping bring the stories to life within the business.

Alongside larger campaigns, I delivered a wide range of supporting creative across the business.

This included employer branding content, internal communications campaigns, DEI initiatives, podcast promotion and high-performing job advert creative.

I also supported and led on shoots, working with external partners and internal teams to capture content that could be used across campaigns and channels.

A consistent stream of campaign and content creative delivered at scale, supporting employer branding and internal communications across the business.

The work contributed to the growth of the account, helping take it from one of the lowest billed to generating over £350k in year two.

The output spanned multiple brands, markets and formats, creating a body of work that was both adaptable and consistent across the Entain group.