Role
Campaign and content work developed as part of the wider Entain account, supporting both Ladbrokes and Coral across employer branding and recruitment.
The focus was on creating engaging content that reflected the culture, values and people behind the brands.
I developed a range of campaign assets to support recruitment and employer branding across digital and print.
This included an employer brand video telling the story of cousins Michael and Kofi, who both work at Ladbrokes, alongside a suite of recruitment collateral for customer service roles.
The work was designed to feel clear, consistent and engaging across both brand and hiring touchpoints.
A set of adaptable campaign assets that supported recruitment and employer branding across both Ladbrokes and Coral.
